Terms of Service

1. Acceptance of These Terms

These Terms of Service ("Terms") govern your access to and use of the Lura AI platform, website, software, applications, integrations, and related services (collectively, the "Service").

By creating an account, accessing the Service, starting a free trial, subscribing to a paid plan, or otherwise using the Service, you agree to be legally bound by these Terms.

If you do not agree with these Terms, you must not create an account or use the Service.

2. What Lura AI Provides

Lura AI is a software platform that provides AI-powered sales and customer-conversation tools for businesses, sellers, agencies, and other organizations.

Depending on the plan and configuration, the Service may provide features including AI sales agents, website chat, messaging integrations, lead capture, conversation management, automated follow-up, notifications, webhooks, analytics, and related functionality.

Lura is a software provider. Lura is not a marketplace, broker, payment gateway, merchant of record, retailer, seller, shipping provider, or party to transactions between you and your customers.

3. Your Account

You are responsible for providing accurate information when creating and maintaining your account.

• You are responsible for maintaining the confidentiality of your login credentials.
• You are responsible for activity occurring through your account.
• You must notify us if you believe your account has been accessed without authorization.
• You must not create accounts using false, misleading, or fraudulent information.
• You must not use another person's account without authorization.

We may suspend or terminate accounts that violate these Terms or create security, legal, or operational risks for the Service or other users.

4. Your Responsibility as a Seller or Business

You remain solely responsible for the products, services, offers, information, pricing, policies, and claims presented to your customers through your AI Agent.

• The legality of your products and services.
• The accuracy of your pricing and promotional information.
• Product quality, delivery, fulfillment, and customer service.
• Taxes, licenses, permits, and regulatory requirements applicable to your business.
• Returns, refunds, warranties, cancellations, and disputes with your customers.
• Ensuring that information supplied to your AI Agent is accurate and appropriate.

Lura does not independently verify the products, services, claims, prices, or business practices of users.

6. AI Configuration & Automated Communications

You may configure your AI Agent using information, instructions, knowledge, URLs, prompts, sales rules, and other business content.

You are responsible for ensuring that your configuration does not instruct the AI Agent to engage in unlawful, fraudulent, deceptive, discriminatory, abusive, or otherwise prohibited activity.

You authorize Lura to process and transmit the information necessary to provide the automated communications and integrations you have enabled.

7. Acceptable Use

You may not use the Service to facilitate, promote, or conduct unlawful or abusive activities.

Prohibited uses include, without limitation:

• Illegal drugs or controlled substances.
• Dangerous or unlawful goods.
• Fraud, scams, deceptive schemes, or impersonation.
• Unauthorized financial or investment schemes.
• Adult sexual services, escort services, or sexually explicit commercial activity.
• Content or products that infringe intellectual-property rights.
• Malware, phishing, credential theft, or other malicious activity.
• Spam or abusive automated messaging.
• Attempts to circumvent platform, messaging, security, or usage restrictions.
• Activity that violates applicable law or third-party platform policies.

We may suspend or terminate accounts that we reasonably believe violate these requirements.

8. Third-Party Integrations

Lura may integrate with third-party services such as messaging platforms, email providers, automation platforms, payment providers, analytics services, and other external systems.

Third-party services operate independently from Lura and may have their own terms, privacy policies, technical requirements, limitations, fees, and availability.

Your use of a third-party integration is also subject to the applicable third party's terms and policies.

9. Meta, Facebook & Instagram Integrations

Lura may allow users to connect certain AI functionality with Meta services, including Facebook and Instagram.

• No affiliation: Lura is an independent software provider and is not endorsed, sponsored, administered by, or affiliated with Meta Platforms, Inc.
• Compliance: You are responsible for complying with applicable Meta terms, policies, platform requirements, and messaging rules.
• Account restrictions: Lura is not responsible for restrictions, suspensions, disabling, or termination of your Meta account caused by your activity, content, configuration, or violation of Meta policies.

Applicable Meta terms and policies may change independently of Lura.

10. Fees, Billing & Subscriptions

Certain features of the Service require a paid subscription.

• Subscription prices are presented at the time of purchase.
• Subscriptions may be billed monthly or annually depending on the plan selected.
• You authorize the applicable payment provider to charge your selected payment method according to your subscription.
• You are responsible for applicable taxes, fees, or charges associated with your purchase where required.
• Failure to successfully process a payment may result in restricted or suspended access.

Refunds and cancellations are governed by our Refund & Cancellation Policy.

11. Intellectual Property

Lura and its licensors retain all rights, title, and interest in the Service, including its software, interface, technology, branding, designs, documentation, and underlying systems.

Except for the limited right to use the Service under these Terms, no ownership rights are transferred to you.

You retain responsibility for content, information, trademarks, materials, and other intellectual property that you provide to the Service.

12. User Content & Data

You may provide business information, product information, customer information, conversations, URLs, documents, prompts, and other content to the Service.

You represent that you have the necessary rights and permissions to provide such content to Lura and to use it for the purposes for which you configure the Service.

Our handling of personal information is described in our Privacy Policy.

13. Security

We take reasonable measures designed to protect information processed through the Service.

However, no internet-based system, software, database, or transmission method can be guaranteed to be completely secure.

You are responsible for maintaining the security of your account credentials and for taking reasonable precautions when using the Service.

14. Service Availability & Modifications

We strive to maintain reliable availability of the Service, but we do not guarantee uninterrupted or error-free operation.

Service availability may be affected by maintenance, upgrades, infrastructure issues, third-party services, internet connectivity, security incidents, or circumstances beyond our reasonable control.

We may modify, update, suspend, or discontinue features of the Service from time to time.

15. Account Suspension & Termination

You may stop using the Service at any time, subject to any applicable subscription or billing obligations.

We may suspend or terminate access to an account if we reasonably believe that:

• You have violated these Terms.
• Your activity creates a security or legal risk.
• You have engaged in fraud, abuse, or prohibited activity.
• Your account is used to violate third-party platform policies.
• Required payment obligations have not been satisfied.

Termination or suspension may result in loss of access to the Service and associated functionality.

16. Disclaimers

To the maximum extent permitted by applicable law, the Service is provided on an "as is" and "as available" basis.

We do not guarantee that:

• The Service will meet every specific business requirement.
• The AI will always produce accurate or appropriate responses.
• The Service will generate a particular amount of leads, sales, revenue, or profit.
• Third-party integrations will always remain available.
• The Service will be uninterrupted or completely error-free.

17. Limitation of Liability

To the maximum extent permitted by applicable law, Lura and its founders, employees, affiliates, contractors, and service providers shall not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, business opportunities, goodwill, data, or anticipated savings.

This includes losses arising from AI-generated responses, customer interactions, third-party platform restrictions, service interruptions, or your use of the Service.

To the maximum extent permitted by applicable law, Lura's total aggregate liability arising from or relating to the Service shall not exceed the amount you paid to Lura for the Service during the three (3) months immediately preceding the event giving rise to the claim.

18. Indemnification

You agree to indemnify, defend, and hold harmless Lura, its founders, employees, affiliates, contractors, and service providers from claims, liabilities, damages, losses, costs, and expenses, including reasonable legal expenses, arising from:

• Your use of the Service.
• Your violation of these Terms.
• Your products, services, advertisements, or business activities.
• Your violation of applicable law.
• Your violation of third-party platform policies.
• Claims made by your customers or other third parties regarding your business or AI Agent.

19. Force Majeure

Lura will not be responsible for delays, interruptions, or failures caused by circumstances beyond our reasonable control, including internet failures, telecommunications failures, infrastructure outages, natural disasters, government actions, war, civil unrest, labor disruptions, cyberattacks, third-party service failures, or other events beyond our reasonable control.

20. Changes to These Terms

We may update these Terms from time to time to reflect changes to the Service, legal requirements, or business practices.

When we make material changes, we may provide notice through the Service or other reasonable means.

Your continued use of the Service after the updated Terms become effective constitutes acceptance of the revised Terms.

21. Severability

If any provision of these Terms is determined to be invalid or unenforceable, that provision shall be limited or removed to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.

22. Entire Agreement

These Terms, together with the Privacy Policy and Refund & Cancellation Policy, constitute the agreement between you and Lura regarding your use of the Service, except where additional written terms expressly apply to a particular service or arrangement.