Privacy Policy

At Lura AI ("Lura", "we", "us", or "our"), we respect your privacy and are committed to protecting personal information processed through our platform.

This Privacy Policy explains what information we collect, how we use it, how we protect it, when it may be shared with service providers, how long we retain it, and how you can request deletion of your information.

This Policy applies to the Lura AI website, applications, dashboards, AI sales agents, integrations, and related services.

1. Information We Collect

We collect information necessary to provide, secure, maintain, and improve the Lura AI platform.

Seller Account Information

• Name and account information.
• Email address.
• Phone number where provided.
• Billing and subscription information.
• Account configuration and AI Agent settings.

Customer Interaction Information

When customers interact with an AI Agent created by a Lura user, the Service may process information such as:

• Chat messages and conversation transcripts.
• Customer names.
• Email addresses.
• WhatsApp numbers or other contact information provided by the customer.
• Lead information submitted through forms or conversations.
• Conversation timestamps and related usage information.

Technical & Usage Information

We may also process basic technical and usage information necessary to operate and secure the Service, such as account activity, timestamps, browser or device information, and service usage metrics.

2. Facebook, Instagram & Meta Platform Data

If you connect Lura to a Facebook Page or Instagram Professional account, Lura may request and process information and permissions required for the integration to function.

Information We May Process

• Page-scoped identifiers.
• Public profile names associated with interactions.
• Messages sent to connected business pages or accounts.
• Information necessary to identify and respond to incoming conversations.

How We Use Meta Data

Meta-related information is used to provide the functionality you requested, including allowing your configured AI Agent to process incoming messages and generate automated responses on your behalf.

3. How We Use Information

We use information collected through the Service for legitimate business and operational purposes, including:

• Providing and operating the Lura AI platform.
• Creating and operating AI Agents configured by users.
• Processing and displaying captured leads.
• Facilitating customer conversations and automated responses.
• Sending transactional and service-related emails.
• Processing subscriptions and billing.
• Providing customer support.
• Maintaining platform security and preventing abuse.
• Monitoring service performance and reliability.
• Improving the functionality and usability of the platform.
• Complying with applicable legal obligations.

5. Third-Party Service Providers

We rely on selected third-party providers to operate certain parts of the Service.

These may include providers supporting:

• Payment processing and billing.
• Email delivery and transactional communications.
• Artificial intelligence and language processing.
• Messaging and social-media integrations.
• Infrastructure, hosting, security, and technical services.
• Automation and webhook functionality.

These providers receive only the information reasonably necessary to perform the services for which they are engaged, subject to their applicable terms and privacy practices.

6. Payment Information

Payments for Lura subscriptions may be processed through third-party payment providers such as Paystack.

Payment providers may process payment card or other financial information necessary to complete a transaction. Lura does not need to receive or store full payment-card credentials when those details are handled directly by the applicable payment provider.

Payment processing is subject to the applicable provider's terms and privacy policy.

7. Email & Communications

We may use email service providers such as Brevo to deliver transactional messages, service notifications, lead notifications, account-related communications, and other emails configured through the platform.

You may receive communications necessary to operate your account even if you have opted out of non-essential marketing communications.

8. Data Security

We implement reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, or destruction.

These measures may include encrypted connections such as SSL/TLS, access controls, secure database architecture, authentication protections, and other security measures appropriate to the Service.

However, no internet transmission, software system, or database can be guaranteed to be completely secure.

9. Data Retention

We retain information for as long as reasonably necessary to provide the Service, maintain legitimate business records, comply with legal obligations, resolve disputes, enforce agreements, and protect the security of our systems.

When an account is deleted, information may be removed from active systems in accordance with our applicable deletion and retention processes.

Certain information may be retained where required by law, necessary for legitimate legal or security purposes, or maintained in secure backups until those backups are naturally overwritten according to applicable retention processes.

10. Data Sharing

We do not sell personal information to data brokers.

We may share information with trusted service providers where necessary to operate the Service, process payments, deliver communications, provide AI functionality, maintain infrastructure, or perform other services on our behalf.

We may also disclose information where reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or property, investigate fraud or abuse, or protect the safety and security of users and the Service.

11. Your Responsibilities Regarding Customer Data

If you use Lura to collect or process information belonging to your customers, you remain responsible for ensuring that you have an appropriate legal basis and any required permissions to collect, use, and process that information.

You are also responsible for providing customers with any disclosures, privacy notices, consent mechanisms, or other information required by applicable law.

Lura provides software functionality and does not determine the legal basis for your processing of customer information.

12. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, which can include:

• Requesting access to personal information we hold about you.
• Requesting correction of inaccurate information.
• Requesting deletion of personal information.
• Requesting restriction of certain processing.
• Objecting to certain processing where applicable.
• Requesting a copy of certain information where legally applicable.

Requests can be submitted using the contact information provided below.

14. Cookies & Similar Technologies

Lura may use cookies, local storage, analytics tools, and similar technologies to maintain sessions, remember preferences, understand website usage, improve performance, and support security.

Your browser may provide controls for managing or blocking certain cookies. Blocking necessary technologies may affect some functionality of the Service.

15. Children's Privacy

The Service is intended for businesses and users who are legally able to enter into agreements and use business software services.

We do not knowingly design the Service to collect personal information directly from children.

16. International Data Processing

Depending on the services and infrastructure used to provide Lura, information may be processed by Lura or its service providers in locations outside your country of residence.

Where applicable, we take reasonable steps to ensure that information is handled in accordance with applicable privacy and data-protection requirements.

17. Business Transfers

If Lura or substantially all of its assets are involved in a merger, acquisition, financing, restructuring, sale, or similar transaction, information associated with the Service may be transferred as part of that transaction, subject to applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or legal requirements.

Where appropriate, we may notify users of material changes through email, the Lura dashboard, or a notice on the website.

The effective date displayed at the beginning of this Policy indicates when the current version became effective.